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Indian govt bans 'dark patterns' on e-commerce platforms

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The Indian government has banned 'dark patterns' on e-commerce platforms to protect consumer interests.

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The ban was issued by the Central Consumer Protection Authority on November 30, applicable to all platforms, advertisers and sellers in India.

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'Dark patterns' deceive or manipulate customer choices, amounting to misleading advertising, unfair trade practice or violation of consumer rights.

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Penalties for using 'dark patterns' will be enforced under provisions of the Consumer Protection Act.

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'Dark patterns' are practices that trick or mislead users into performing actions they did not initially intend to do through deceptive user interface or user experience design.

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The CCPA has specified 13 'dark patterns' as industry guidance, with three added after public consultation.