Generative AI expected to boost business lines, despite cybersecurity concerns

  • 90% of organizations believe generative AI will help them expand their business lines within the next year, according to PwC’s 2024 Digital Trust Insights.
  • However, 73% of these organizations anticipate it could lead to catastrophic cyber attacks.
  • Cyber investments are projected to rise from 11% in 2023 to 14% in 2024, indicating the growing importance of cybersecurity in business strategies.


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