Burger King’s Brazilian branch uses facial recognition for hangover discounts

  • Burger King in Brazil has launched a marketing campaign called the ‘Hangover Whopper’, using facial recognition to judge customers’ hangover levels and offer corresponding discounts.
  • The discounts apply to delivery orders in Brazil, with the face-scanning taking place via the company’s mobile app or a dedicated website.
  • Despite concerns over the accuracy and privacy implications of facial recognition, Burger King assures it won’t share customer photos with third parties or use them for advertising.


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